2) HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILlARY TEXTS?

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Our movie poster targeted teenagers. We used an independent style that appealed to the niche audience that we tried to attract. We used a de-saturated image which connoted the nostalgic and independent style we wear aiming for.  The poster revealed the main subject of our film, Ben Collins, the boy who died and the title of the movie, ‘Why did Ben Collins die?’ A name that catches your eye and summarizes what the mocumentary is all about. We made a double page spread for a magazine, featuring an interview with us, the directors, and a summary of the mocumentary. This was similar to the two art house magazines, ‘Little White Lies’ and ‘Sight and Sound’. Both magazines targeted a certain niche audience similar to the one that we wanted to attract to our mocumentary. We consciously decided not to use successful actors as we didn’t want the audience to be detracted from the films verisimilitude. Therefore the magazine article focuses more on us, the directors of the mocumentary and our motivations and reasons for the film.