Thursday, 3 November 2011

ADVANCED TARGET AUDIENCE

Our movie is going to be the mix of two genres, while we are focussing on Teenage Dramas, our project is a mockumentary aswell, therefore we'll have to incorporate elements of both genres but at the same time make sure that there is a fixed audience for our movie . While Documentaries in itself often appeal to a more niche audience, the elements of a teenage drama appeal to a broader and more mainstream audience. By doing some research on the internet, especially on video platforms such as youtube and vimeo, I was able to find some statistics and general information as to what the conventions of our two genres are and who we should aim it at.


Gender Age
Male 45-54
Female 45-54
Male 35-44
The short shown above, is a comedic mockumentary dealing with a plastic bag, kind of satirizing the general animal and nature documentaries that are made a lot. While it's content differs heavily my hybrid idea, looking at this mockumentary has helped me to learn about the general style of documentaries/mockumentaries. The short features various conventions of documentaries and helped me to get a broad idea as to who watches these kind of movies.




Adolescent Suicide from Matthew Oquendo on Vimeo.
Unfortunately, Vimeo doesn't offer any insight on the different audiences, their age and gender like youtube does, but the above mockumentary, is much more similiar to my idea in terms of atmosphere. Like our mockumentary, this one also is not intended to be funny but is a serious approach on a serious topic. The similiar theme of a teenage death is also one of the reasons why this one in particular, has helped me a lot with my research on mockumentaries and teenage films.

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