TARGET AUDIENCE SUMMARY

Our target audience mainly consisted of caucasian 18-25 year old Males, living in the South West mainly looking at London as our main Area. The majority do not read film magazines and seem to be attracted to movies based on their storyline and stars. According to our ratings the genre of the movies is the thing our target audience cared the least about. A significant portion of our audience stated that their preferred way to consume movies os online via the Internet and streaming websites as opposed to actualy going to the cinema. The favoured genre for a feature film is the Drama genre while Horror movies are featured in Short Films. Our movie is targeted at a male audience mainly which is highlighted by several artistic choices within our mockumentary. The story resolves around the death of an alpha male, a young student who was overly bright, talented and popular. Out of the two main characters Tom and Charlotte, Tom is the one the audience is able to symphatize the most as his character offers redeeming qualities where as the character of Charlotte is almost antagonized and is supposed to upset the viewer with her behaviour.